Real-world demand gen for real campaigns.
These projects showcase revenue-focused demand generation programs built across enterprise SaaS environments. Each example demonstrates how segmentation, creative strategy, nurture orchestration, and sales alignment translate into measurable pipeline impact and new deal creation.
ABM Creative Refresh That Improved CPL by 2x and Increased SDR Appointments
Our ABM display program had been running on the same creative for too long. I audited the existing warm and hot account ads, mapped where the messaging was off by segment, and rebuilt the framework around intent signals and account-tier context. New thematic pillars, refreshed concepts for each tier (slides 8–10), and a tighter connection between what accounts were researching and what they were seeing in ads.
The result: 2x improvement in CPL and more SDR-set meetings and new deals compared to the prior quarter.
Enterprise Competitive ABM Program Driving Meeting Acceleration
Built for competitive displacement in enterprise accounts. The program ran a coordinated sequence between marketing touches and direct SDR outreach — timed so that sales follow-up hit accounts already warmed by relevant creative. I owned the nurture build, the channel execution, and the sequencing logic that kept marketing and sales moving on the same accounts simultaneously.
Booked meetings increased, and new opportunities opened in competitive segments that had been resistant to cold outreach alone.
View the Published Landing Page
Webinar-to-Demo Campaign That Generated 10+ Meetings and 2x Opportunity Lift
The goal was simple: take webinar registrants and convert them into qualified pipeline. The email sequence was built around practical AI integration, workflow efficiency, and ROI proof points. Each email was mapped to where the prospect was in their decision process, not just where they were in a nurture calendar.
10+ demo meetings booked. 2x more opportunities than comparable webinars that quarter. One of the better-performing event programs we ran.
Enterprise ABM Program: Disney Affiliate Accounts
Targeted media and entertainment accounts in the Disney affiliate network through a focused ABM motion using SFDC, Terminus, and coordinated sales outreach. I led the account targeting strategy, creative direction, and demo tracking — keeping marketing and sales working the same list with the same message at the same time.
Demo conversations began within weeks of launch and confirmed that our account prioritization was targeting the right segment.
