Real-world demand gen and ABM work.
These projects showcase revenue-focused demand generation programs built across enterprise SaaS environments. Each example demonstrates how segmentation, creative strategy, nurture orchestration, and sales alignment translate into measurable pipeline impact and new deal creation.
ABM Creative Refresh That Improved CPL by 2x and Increased SDR Appointments
This initiative evolved our ABM display program from static legacy creative to an intent-driven, insight-backed framework. I audited existing warm and hot account ads, introduced new thematic pillars, and developed refreshed concepts (slides 8–10) aligned to high-priority segments.
The updated creative delivered 2x more efficient CPL and contributed to increased SDR-set meetings and new deal creation compared to the previous quarter.
Enterprise Competitive ABM Program Driving Meeting Acceleration
This program supported competitive displacement across enterprise accounts through a coordinated marketing and SDR motion. I built a structured multi-touch nurture sequence aligned with direct sales outreach, focused on creative agility and cross-channel execution.
The initiative increased engagement across high-value accounts and supported booked meetings and opportunity creation within competitive segments.
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Webinar-to-Demo Campaign That Generated 10+ Meetings and 2x Opportunity Lift
This webinar invite email sequence was designed to convert engaged prospects into qualified pipeline. Messaging focused on practical AI integration, workflow efficiency, and measurable ROI.
The campaign generated 10+ demo meetings and delivered 2x more opportunities than comparable webinars, making it one of the highest-performing event-led programs during the quarter.
Enterprise ABM Program: Disney Affiliate Accounts
This program targeted strategic media and entertainment accounts through a focused ABM motion integrating SFDC, Terminus, and coordinated sales outreach. I led alignment across account targeting, creative direction, and demo tracking.
Within weeks of launch, the program generated demo conversations and validated our high-value account prioritization strategy.