Real-world demand gen for real campaigns.
These projects showcase revenue-focused demand generation programs built across enterprise SaaS environments. Each example demonstrates how segmentation, creative strategy, nurture orchestration, and sales alignment translate into measurable pipeline impact and new deal creation.
ABM Creative Refresh That Improved CPL by 2x and Increased SDR Appointments
Refreshed an ABM display program that had been running the same creative for too long. I reviewed warm and hot account ads, identified messaging gaps by segment, and rebuilt the approach around account intent and tier. The result was new campaign themes, refreshed creative for each tier, and ads that better matched what accounts were actively researching.
The result: 2x improvement in CPL and more SDR-set meetings and new deals compared to the prior quarter.
Enterprise Competitive ABM Program Driving Meeting Acceleration
Built to win enterprise accounts away from competitors. The program coordinated marketing campaigns with SDR outreach, so sales followed up after accounts had already engaged with relevant content. I created and owned the nurture strategy, campaign execution, and sequences that kept marketing and sales aligned on the same accounts.
Booked meetings increased, and new opportunities opened in competitive segments that had been resistant to cold outreach alone.
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Webinar-to-Demo Campaign That Generated 10+ Meetings and 2x Opportunity Lift
Turned webinar registrants into a qualified pipeline with an email sequence focused on practical AI use cases, more efficient workflows, and clear ROI. Each message was tailored to where prospects were in the buying process, rather than sending everyone the same follow-up on a set schedule.
10+ demo meetings booked. 2x more opportunities than comparable webinars that quarter. One of the better-performing event programs we ran.
Enterprise ABM Program: Major Resort Park Affiliate Campaign
Targeted media and entertainment accounts within a major resort park affiliate network through a focused ABM program. Led account strategy, campaign direction, creative, and sales alignment to drive coordinated outreach and engagement.
Demo conversations began within weeks of launch and confirmed that our account prioritization was targeting the right segment.
Targeted ABM Advertising
Built personalized ABM ads for priority enterprise accounts, tailoring the creative and messaging to each company’s needs and interests. Campaigns focused on relevant business challenges, from improving brand consistency to making content easier to find, so each account saw messaging that felt specific to them.
Awareness across the targeted buying committees increased 5x, while demo calls increased 10% compared with the start of the campaign, showing stronger engagement as the new account-based creative gained traction.
